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Revision Date: March 22, 2010.
Information We Collect
We collect "personally identifiable information", meaning information that could be used to identify you individually (such as your email address or IP address), to provide you with products and services we make available through wholefoodsmarketcooking.com, to communicate with you, and to manage your registered account.
Information Collected Upon Registration.
If you would like to contribute any content to our Web Site, you will be required to become a registered member, as well as submit personally identifiable information to wholefoodsmarketcooking.com. This happens in a number of instances, such as when you sign up as a registered member, or if you desire to receive marketing materials and information. Personally identifiable information that we collect in such instances may include your IP address, email address, screen name, password and zip code, and other optional information you elect to provide to us in your profile. Providing additional information beyond what is required at registration is entirely optional, but enables you a fuller experience on the Web Site.
You may access your profile on wholefoodsmarketcooking.com to update or correct information you have provided us, or request that we deactivate your account and remove your personally identifiable information from our active databases by emailing us at provide website here where users can email to deactivate account. In the case of deactivation, we will remove your personally identifiable information as soon as is reasonably possible in accordance with our deactivation policy and applicable law. We retain in our files information that we deem necessary to resolve disputes, troubleshoot problems or enforce our Terms of Service Agreement. Additionally, your information is never completely removed from our databases due to technical and legal constraints, including backup storage.
Browser and IP Information; Cookies.
Use of Information We Collect
We may use your personal account information to operate, maintain, customize and personalize your experience with wholefoodsmarketcooking.com based on your individual usage habits, improve our marketing and promotional efforts, analyze site usage, improve our content and product offerings, and customize our site's content, layout and the website. We also use the information we collect about you to resolve disputes, troubleshoot problems, and enforce our Terms of Service Agreement.
We may engage certain trusted third parties to perform functions and provide services to us, including without limitation hosting and maintenance, customer relationship, database storage and management, and marketing. We may share your personal account information with them, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your information. We may use your email address to send you notifications regarding the Web Site and new services we think you may find valuable.
WITHOUT YOUR AFFIRMATIVE CONSENT, WHOLE FOODS MARKET, INC. DOES NOT SELL, RENT OR OTHERWISE SHARE YOUR PERSONALLY IDENTIFIABLE INFORMATION WITH ITS ADVERTISERS OR OTHER THIRD PARTIES, EXCEPT IN THE CASE OF A REQUIRED DISCLOSURE OR UNDER THE PRECEDING PARAGRAPH. WE SHARE WITH OUR PARTNERS AND ADVERTISERS ONLY AGGREGATED OR OTHERWISE NON-PERSONALLY IDENTIFIABLE INFORMATION.
If we obtain IP addresses, usage data and browser information from our users, we may use such information for the following purposes: (a) to diagnose and prevent service or technology problems that are associated with the IP addresses; (b) to help us provide you with customized content and promotions that match your stated preferences; (c) to prepare geographical or other statistical data to help us better serve our users; (d) to create new features, promotions and services in connection with the Platform; and (e) to monitor the use of the website.
Whole Foods Market, Inc. is very concerned about safeguarding the confidentiality of your personally identifiable information. To do that, we employ administrative, physical and electronic measures designed to protect your information from unauthorized access. In the event any of our security measures are breached, which we of course cannot guarantee against, we will make any legally-required disclosures of any breach of security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Web Site in the most expeditious time possible, consistent with the reasonable needs of law enforcement or any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.